Friends, as Women’s History month approaches, I’ve been researching a lot of statistics about women & wealth. One issue in particular that has my attention is the Gender Investing Gap.
I know you’ve heard of the Pay Gap, but have you heard of the Investing Gap?
Well, unlike the Pay Gap, the Gender Investing Gap isn’t a financial measure of inequality so much as a measure of cultural failing.
The inequality, though, resides in the sheer expectation and stereotype that men should do the wealth-building and long-term investing for the household, and this ALONE has done a lot of damage. But alongside that fact, contributing to the gap is:
- Women tend to keep as much as 71% of their assets in cash
- Women place a higher importance on the day-to-day finances than on the performance of their investments
- Women place more importance than men to pay off debt, which can affect overall growth if you don’t have the right strategy
- and women are more risk averse….
But what is crazy is that we simultaneously know that:
- Women live longer (and we need our savings to last longer)
- Women are better investors
- This industry doesn’t reflect women, but we deserve to be here (if not more so than men!)
- By 2030, American Women are expected to control much of an estimated $30 trillion in financial assets from the Boomer generation
- Money can fuel your life’s biggest dreams
See, I think the disconnect is clear. Yes, women don’t receive or seek out wealth literacy or expectations as much, but maybe we would if they spoke our language.
Whether you have willingly shied away from wealth education and meaningful action or not…it’s not your fault. This industry wasn’t made with you in mind. But I’m ready to change that.
Women are goal-oriented and need to see how an overall plan (yes, even one that takes on some risk and de-prioritizes debt) supports and helps them achieve their goals. We deserve to have things explained to us in a clear, coherent and comprehensive way.
Am I right ladies?
A great analogy is exercising. I show up 3 to 5 times a week to ride my Peloton because I know it’s good for my long-term health and will help me feel good in my clothes again.
I accept the waking up early, sacrifice of time, sweat, achiness of my body and general hatred of the climb in the moment because I know and trust the place where it will ultimately deliver me: a healthier me.
This is what I want to give you. I want to show you how and why there are certain things you can do (even if they’re scary or confusing) to deliver a wealthier you.
So this is your official invitation to come to my free Roadmap to Wealth Class tomorrow, March 1st at 12pmCST to learn how to start a plan for wealth.
Come learn the 5 things that you can do today to build a solid wealth foundation and set yourself up for breakthroughs, growth and real wealth.
Register here, and don’t worry if you can’t make this timeslot. All registrants will be emailed the recording.
See you soon!
xo – Danielle